OUR STORY
About Us
After gaining experience in both retail and wholesale of lingerie and sleepwear, Michele, with the unwavering support of his wife Nunzia, chose to focus on top-tier service and relationships with customers. This decision led to the opening of the first boutique, offering items like shapewear, slips, camisoles, and bras.
As time passed, thanks to Michele’s son Nicola, the business grew impressively - expanding to six stores - without ever compromising our dedication to product selection and customer care.
Today, with the new generation - Gabriele and Michele - the company has taken a bold step into the digital world.
Our e-commerce website and social media presence allow us to share our experience and passion well beyond Italy, reaching customers all across the world.
Customer focus, quality, and innovation: this is the winning formula passed down through three family generations.
It’s the guiding principle we live by every day, so that whoever chooses Intimo Di Ruvo can live a shopping experience that merge value, style, and comfort.
Our Values
Convenience
Jaw-dropping prices. The best you’ll find on the market.
Style & Quality
Only carefully-picked items.
Comfort
Designed to make your everyday life easier.
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Gabriele DI RUVO
I’m Gabriele Di Ruvo, and this project arises from a genuine, multi-generational passion for underwear apparel, home goods, and beyond.
I chose to transform this family legacy into an e-commerce experience: not just another online store, but the go-to place for those seeking quality and convenience, attention to detail, and a secure shopping experience, just as customers have been experiencing in our stores for over 50 years now in my beloved city of Andria, in Italy.
We offer fast shipping, ultra-competitive prices, and always-accessible customer support, because we believe buying should be enjoyable and hassle-free.
We believe that behind every product lies a story. That’s why we want to share with our customers not only carefully selected items, but also values like transparency, trust, and commitment.
With us, you won’t find just products - you’ll find a constant pledge to deliver only the best, fueled by the passion that has driven me to carry forward this generational business into the online realm.